This collaborative project was initiated after Adobe approached us to strategise and design a social campaign that would be used to gain insight into their creative community in the run-up to Adobe Max.
We leveraged user-generated content to create a suite of eye-catching visual assets that would carry the poll questions. A mixture of sliders, buttons and free-input text formats were used to collect varied and rich data.
We mobilized Adobe's social community to gather insights via Instagram using a suite of creative assets and native interactive tools. The creatively eclectic campaign saw unprecedented engagement and advocacy within core target audiences, while providing meaningful insights into their mindsets and approach to finding creative inspiration.
