Chari-tees is a non-profit organisation that sells ethical clothing with original designs produced by up-and-coming illustrators and artists. The profits from each sale go towards a charity of the artist's choosing.
As a key member of the Chari-tees project, I played a pivotal role in establishing the brand's visual identity. My responsibilities included creating a distinctive and memorable logo that captured the essence of Chari-tees' mission. Along with this I developed a cohesive visual language that complemented the brand's ethos and resonated with its target audience.
